Introduction
This paper will provide conceptual understanding about visual merchandising and how it affects the consumer behavior. It will also give complete information about standees and lastly it will provide solution to make an innovative and efficient standees. Which will help to change the brand of the company and its sales. Acrylic standees will create longer impact on customer. It is very cost effective, it can be use for promotion and to highlight the product. Ultimate objective of this paper is to make awareness of acrylic standees and give brief knowledge about how to create an efficient standees. And these can help retailers to create their more sales.
Standees is the best tools amongst various POP (point of purchase) merchandising materials. Standees have the power to communicate your brand to the customer just by its presence in the store. Standees comes in various range in the market. But our standees is Acrylic standees will still prove most efficient.
Today’s competitive marketplace, understanding the consumer’s behavior and their buying patterns plays the most vital role. Every organization plans different medium of advertising whether above the line or below the line to increase their sales and create brand awareness among the consumers. The most commonly used medium is visual merchandising. Visual merchandising is the activity and profession of developing the selling points, by creating designs of the presentation in order to highlight the features and benefits of the product or service.
Benefits of Custom Acrylic Display Standees
Acrylic standees are portable and can be placed in a variety of locations to maximize message exposure. They are considerably lighter than MDF or cardboard standees and can be easily moved by one person to find the best location. If the intended location is not suitable for floor displays, the standee can be modified to have a wall mounting design. The placement of standees that don’t look out of place often adds to a consumer’s comfort and perception of the product’s sale. Since acrylic standees are quite durable, they can also be placed in outdoor locations such as sidewalk cafes or patios with minimal risk of damage. An effective point of sale message must capture the attention of the consumer and reinforce the brand. A custom acrylic display standee can make your product truly stand out in the crowded retail marketplace and help influence consumer purchasing decisions.
Acrylic is a very versatile material for creating standees. The substrate is relatively flexible and available in thicknesses from 2-25mm, making it suitable for both small and large free-standing displays. It is also easily cut and shaped using modern manufacturing techniques to create a design limited only by the imagination. The design process is very easy, and typically a good display company will be able to create a visual representation of the standee design within a few days. Avoid companies that only offer limited design services with set sizes and shapes, as this will not give a unique standee that truly complements the product. Due to the nature of acrylic, standees can be produced in runs as low as one off, making it a good option for short production run promotions and product launches. This also means that they are ideal for testing a design or product in the marketplace before committing to a larger campaign.
Standees offer many benefits to visual merchandisers. They are an extremely cost-effective way of increasing brand or product awareness at the point of sale. Unlike costly media advertising campaigns, consumers cannot turn the page, change the channel or click away from a standee. Displaying a standee in a high traffic area can increase product recognition and sales with a well-designed standee.
Designing Effective Custom Acrylic Display Standees
Standees can be created to act as clip-strip merchandisers. Step design standees utilize less floor space in-store. Standees with voids or shelving can hold the product that you are displaying. All these options are faster and easier to implement than a 3D display, and often the standee construction can be designed to be sent as a flat-pack display, further reducing shipping costs for displays to outlying stores. Step and Repeat designs can make use of a single set of graphics for a few standees that are to be placed in multiple locations.
Considerable cost is often invested in 3D displays that are mass-produced and then sent out to selected stores with no knowledge as to if they are ever actually used as an alternative to 2D graphic displays. These production runs can be very large, and the initial investment for tooling can be very costly. Custom standees designed as one-offs or as prototypes can be a more cost-effective way to solve this. With lower production numbers and using more cost-effective print/cut graphic media, they offer a versatile, easily changeable in-store display.
Creative custom standee design innovates and develops new applications for card and film displays. An effective standee takes into account several design aspects: overall impact, function, construction, and graphics.
Implementing Custom Acrylic Display Standees in Visual Merchandising
Custom standees can be made as creative as possible, not limited by the general form of a standee. The function is to attract the customer’s attention, create an extra visual merchandising experience, and provide different information than expected. An info stated that an ad with a creative custom shape can boost sales up to 300%, and one of the methods is through an ad via a standee at an outlet. Now it is known that custom standees are rarely seen and will have a surprising and curious effect on someone who sees them. By seeing these custom standees, customers can get strong brand information with an unforgettable shape and create an emotional bond between customers and brands. In the end, it will greatly affect the purchase decision of a customer. An emotional bond between a customer and a brand is the strongest point for any business because the purchase decision is based on products that the customer considers to reflect their self-identity. Custom acrylic display standees are perfect for conveying the identity of a product to customers.
A display standee is one of the media that is very common and simple to utilize in delivering product information to customers. Standees are usually found in the middle area of an outlet, and their function is to promote a brand or inform the public about the features of a product. Its simple and flexible shape makes standees easy to be noticed by the eyes of potential buyers. Standees also require less budget compared to other forms of media promotion. In other words, with standees at an outlet, a company can reach more markets with a lower budget. But the most interesting thing about a display standee is that it can be made in a custom shape. Custom standees are rarely seen and probably not yet known by most people. People are used to seeing standees in the form of a life-size human photo or a product photo, and that is an impossible shape to grab someone’s attention.
Visual merchandising is very essential to any business because customers are met by what they see. Researchers explain that up to 75% of the data is obtained by people who are influenced by the sense of sight. Thus, how to convey and increase brand information to customers is the main point of attention for all companies. Both global brand companies and local companies are trying their best to convey information to customers through visual merchandising to increase sales. There are many media that can be utilized in these visual merchandising activities. Visual merchandising activities can be conducted in outlets or events, utilizing signage marks, window displays, or booths. With the fast development in technology, digital signage is now also being utilized as a tool for visual merchandising. But in the activity of visual merchandising at outlets, a company should be very concerned and come up with creative ideas to produce a visual merchandising that is truly different from the others.
Conclusion
In a lower traffic area, the standee is most likely there to draw attention to the product being advertised and needs to entice the market segment which is most likely interested in that product. This is where the standees’ custom capabilities are extremely useful. A standee being used to promote a product at a skateboarding event to introduce a new pro model skateboard would want to have an edgy feel to it, with a dark and grungy aesthetic. This would not be effective for a standee meant to draw attention to children and their parents to sell them on signing up for a credit card at a bank, promoting a free piggy bank gift. A standee in that case would be bright and colorful with cartoon pig and child characters.
The standees’ purchase conversion rates are affected by their placement. In a high traffic area, the standee needs to effectively work to make sure it stops the people moving past it. According to marketing and human behavior research, your average consumer takes about 3-5 seconds when looking at a product before they make a buying decision. The standee should work to hold their attention for that duration of time and beyond.
Custom acrylic display standees are one of the most versatile options in enhancing merchandise visibility and can fit into any visual merchandising strategy. Their customizable characteristics allow them to blend in perfectly with the look and feel of any branding effort, while also allowing them to take a lead in creating the desired look. At its intrinsic level, it helps the retailer’s merchandise command the attention of their potential customers. POS Display contributed the article, “Merchandising Displays – The Core Component of Visual Merchandising,” and in it said, “The competition for the shopper’s mind space and share of wallet is increasingly competitive. It’s more important than ever to present merchandise in a way that converts shoppers into buyers and maximizes the transaction value.” [Organization – Title] says that merchandise that is not ‘seen’ by the consumer has little chance of being purchased, and visual merchandising addresses this.